- Campaign Execution: Plan and launch nationwide marketing campaigns, promotional activities, and trade activations to boost product visibility.
- Account Management: Manage relationships with key distributors, supermarkets, and wholesalers to secure optimal shelf space.
- Market Intelligence: Monitor FMCG market trends, consumer behavior, and competitor pricing to identify new sales opportunities.
- Data Analysis: Track and analyze weekly/monthly sales performance against targets, adjusting marketing strategies accordingly.
- Cross-Functional Collaboration: Partner with supply chain and inventory teams to ensure seamless product availability and prevent stockouts.
Qualifications & Experience:
- Education: Bachelor’s degree in Business Administration, Marketing, or a related field.
- Experience: of proven sales or marketing experience specifically within the FMCG sector (e.g., food & beverage, personal care, household goods).
Skills & Competencies:
- Market Knowledge: Strong understanding of traditional trade, modern trade (supermarkets), and consumer buying habits.
- Analytical Skills: Proficient in data-driven decision-making, using sales metrics and Excel to track ROI.
- Communication: Exceptional negotiation, presentation, and relationship-building skills.
- Agility: Ability to thrive in a fast-paced, high-volume, and rapidly changing retail environment.