Develop and implement comprehensive brand strategies aligned with company business objectives.
Conduct market research to understand consumer needs, market trends, competitor activities, and competitor positioning.
Develop annual and monthly marketing plans for assigned brands and products.
Plan, execute, and manage integrated marketing campaigns across digital, social media, offline, and other relevant channels.
Develop brand positioning, key messages, and communication strategies to strengthen brand awareness and preference.
Ensure consistency of brand identity, image, tone, and messaging across all marketing activities.
Monitor consumer behavior, market trends, and competitors and provide recommendations to management.
Analyze campaign performance, sales results, consumer feedback, and market data to identify improvement opportunities.
Work closely with Product Development teams on new product development and product launches.
Develop and execute product launch plans to maximize market impact and sales performance.
Work closely with the Sales team to ensure effective execution of brand and promotional strategies in the market.
Coordinate with advertising agencies, media agencies, suppliers, vendors, influencers, and other external partners.
Develop and manage the brand marketing budget and ensure efficient allocation of resources.
Monitor marketing spending and evaluate campaign ROI.
Establish and monitor KPIs to measure brand performance and campaign effectiveness.
Prepare regular brand performance reports, market analysis, and recommendations for senior management.
Support promotional activities, events, consumer engagement programs, and other brand-building initiatives.
Ensure all marketing activities comply with company policies and brand guidelines.
Perform other duties and projects assigned by the management.

Education
Bachelor’s Degree in Marketing, Business Administration, Economics, or a related field.
Additional qualifications in Marketing or Brand Management are an advantage.

Experience
At least 5 years of experience in Marketing, Brand Management, or a related position.
Experience in FMCG, Food & Beverage, Consumer Products, or Retail is highly preferred.
Proven experience in developing and implementing successful marketing campaigns.
Experience managing brands, product launches, and marketing budgets is preferred.

Technical Skills
Strong knowledge of Brand Management, Marketing Strategy, and Consumer Marketing.
Good understanding of market research, consumer insights, and competitor analysis.
Strong knowledge of digital marketing, social media, and integrated marketing campaigns.
Good understanding of product development and product launch processes.
Strong analytical skills with the ability to interpret market and campaign data.
Good knowledge of marketing KPIs, budget management, and ROI analysis.
Proficient in Microsoft Office, especially Excel and PowerPoint.
Strong presentation and report-writing skills.

Language
Good command of English, both written and spoken.
Good Khmer communication skills.

Soft Skills
Strong communication and interpersonal skills.
Excellent analytical and logical-thinking skills.
Strong problem-solving and decision-making abilities.
Creative and innovative with a strong consumer-oriented mindset.
Good project management and organizational skills.
Able to work effectively with cross-functional teams.
Strong negotiation and stakeholder-management skills.
Flexible, proactive, responsible, and able to work under pressure.
Friendly, professional, and positive attitude.