Develop and implement marketing strategies to promote trucks and heavy equipment.
Plan and manage digital marketing campaigns, social media, and advertising.
Conduct market research and competitor analysis.
Organize promotional events, exhibitions, and product launches.
Generate leads and coordinate with the sales team to increase sales.
Manage marketing budgets and monitor campaign performance.
Prepare monthly marketing reports and supervise marketing activities.
Bachelor's degree in Marketing, Business Administration, or related field.
Minimum 3 years of marketing experience, including 1 year in a supervisory role.
Experience in automotive, trucks, heavy equipment, or machinery industries is preferred.
Strong knowledge of digital marketing, branding, and market research.
Good communication, leadership, and problem-solving skills.
Proficient in Microsoft Office and social media marketing tools.
Good command of English; Chinese is an advantage.
Able to work independently and meet marketing targets.