1. Developing creative and innovative product marketing strategies, creating and managing an effective advertising campaign, including planning the budget and timelines, and following production.
2. Developing creative and innovative marketing assets，such as TVC / KV / Short film etc.
3. Monitor market trends, research consumer markets and competitors’ activities.
4. Coordinating with advertising agencies or public relations firms to develop marketing campaigns
5. Coordinating all aspects of a product launch from concept to production to distribution to ensure that it meets company goals and targets the correct audience.
6. Measure and report performance of all marketing campaigns, and assess ROI and KPIs

1. Bachelor’s degree (or above) in marketing, advertising or another related field.
2. Proven 5+ years working experience in marketing, advertising or business development.
3. TOP3 advertising agency working experience / well-known FMCG brand working experience/study aboard background is priority
4. English communication ability is must
5. Data-driven thinking and strong analytical skills partnered with a creative mind